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July 21, 2026
Pubs are closing at a faster rate than perhaps ever before.They’re closing because they are struggling to generate sufficient revenue to make it worth staying open.
Something that is increasingly being tried as an additional revenue source is opening during the day for flexible working. With remote and hybrid working now firmly established, hotdesking is something that will bring more people, and therefore more revenue into your pub.
Freelancers, consultants and remote employees are looking for workspaces when they are travelling and when they simply want a change of scenery. But what would you need to provide to make your pub a desirable work destination?
Fast, stable internet access is the foundation of any hotdesking environment. Remote workers rely on video conferencing, cloud applications, file sharing and collaboration tools throughout the day. A poor connection can quickly drive customers elsewhere.
Pubs looking to attract regular hotdesk users should provide:
Create a guest network that is separate from both your business wifi and your normal customer network. Perhaps even give this network priority during the day.
Pubs are naturally created for socialising, but it won’ t take that much to cater for working people looking for privacy as well as collaboration and meeting areas.
We all need to keep our devices charged, so providing power to your hotdesking area is a must.
The easier it is for people to stay powered throughout the day, the longer they are likely to stay and spend.
Echoes on either phone or video calls aren’t great. If this happens, people will quickly find somewhere else to work, so invest in soft furnishings and acoustic panels to absorb the sound. It stops the sound bouncing into other areas of the pub too!
When you want people to stay for a few hours, or even all day, providing packages will make it attractive.
All adding to your revenue
Many remote workers handle sensitive information. Businesses considering a pub as a workplace alternative will want reassurance that appropriate security measures are in place.
Areas to consider include:
For professionals working in regulated sectors such as finance, legal services or healthcare, security can be a deciding factor.
Successful co-working environments offer more than desks and WiFi. Many remote workers value opportunities to network, collaborate and meet like-minded professionals.
Pubs can build loyalty by hosting:
This transforms the venue from somewhere people work into somewhere they belong.
Many pubs already have the space and facilities to support remote working but fail to market them effectively.
Consider promoting:
Local SEO, social media and partnerships with nearby businesses can help build awareness among potential users.
What next?
If you’re considering adding hotdesking as an additional revenue source, get in touch. Let’s discuss your current technology setup and what is needed to make this a secure and profitable reality.
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